J.P. Morgan Cross Line of Business Visual Brand Refresh
As a brand steward l lead cross lines of business (Corporate & Investment Bank, Commercial Bank, Asset & Wealth Management) creative discussions to create visual consistency across products and services to create a visual system distinctive to J.P. Morgan. I also modified and updated brand guidelines and assets on the firm-wide toolbox; led art direction of photo shoots across 15 counties developing a custom image library containing over 600 photos, time-lapse and B-roll footage. A highlight for me was working with Pantone to create a custom ink that was then tradmarked for J.P. Morgan.
View also: J.P.Morgan Technology Branding
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Design Look Book
