Branding Design

Brand and Campaign Design for various clients and In House ROles

J.P. Morgan

Cross Line of Business Visual Brand Refresh

Brand work created while working in house as an Executive Creative Director. I led creatives, worked with editors, business stakeholders, agencies, and marketers to create coherent, provocative content while managing the overall look and feel of the brand. I have created visual systems and maintained brand guides, licensed images, and art directed global photoshoots. Channels included public sites, collateral, product branding, firm-wide initiative branding, social media, video, email, and event content.

J.P. Morgan

Technology Initiative Branding

As an Executive Director for J.P. Morgan’s Corporate and Investment Bank, worked with Landor to enhance the standard brand guidelines to reflect advancements in AI and machine learning, changing the future of banking.

Goodwill Easter Seals

Campaign Branding

Designed a campaign theme and branding system within the existing parent brand that evoked upward growth & mobility by providing jobs and opportunities.

Friends of the
Saint Paul Public Library

Branded Campaign

In collaboration with Creative Fundraising Advisors, a branded campaign graphic and design system fundraising collateral that visually demonstrates the transformation of how the library services have changed to be more digital.

IMG Projects

Brand Identity

Logo, color pallet, typography and iconography system for an art technology platform. The goal was to create a visual system that is elegant and artful while evoking the spirit of technology and innovation.